Here is what they have to say:
QUOTESo you've tried using Adwords to promote your product, but the small amount of exposure you get is not worth the 50 cents it's costing you everytime a user clicks your ad. And Adsense is just not cutting it. I mean seriously, do people even make money using that (besides Google of course). Hands down, The SINGLE biggest problem that any startup faces is finding a balance between promoting their site and managing advertising expenses.
That's Where We Come In
We want to create a community of businesses, blogs and startups that all need to advertise their product without spending a dime!
And how will we pull this off?
Sharing. It's simple, we will serve your ads on targeted and related websites, if you in turn display ads for other users. Think about it as old-school Banner Exchange with a middle-man (us) to take care of the ad serving, coding, metrics, and other technical stuff. Better yet, think BitTorrent for ad distribution: you serve ads for other users and they serve them for you.
In practice I found the site to be very, very simple and fast to use. I signed up and had ads running within 5 minutes. All in all it seems like a very useful service for people who would like to participate in an ad sharing network.
John
